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We run real brands through ChatGPT, Gemini, and Claude, then publish what we find. Part original research, part field guide to getting picked by AI.

What are AI citations actually good for?

Almost nobody clicks a source an AI assistant cites. What your citation list is actually for, from ten AI-visibility reports. Read

How to actually check whether AI assistants recommend your brand

How to check whether AI assistants recommend your brand, and why most tools measure the wrong thing. What an honest AEO audit covers across the three models. Read

How to show up in ChatGPT answers

How to show up in ChatGPT when buyers ask for a pick. The five things that decide whether the model names you, and how to measure where you stand. Read

How to get your brand cited by AI

How to get your brand cited by AI: the content that earns citations (stats, quotes, sources), where AI actually looks, and how to measure where you stand. Read

Does AI recommend my business? How to check

Does AI recommend your business? How to check whether ChatGPT, Gemini, and Claude name you when buyers ask, why one test is not enough, and how to see it free. Read

Defend, attack, or avoid: how to turn your AI visibility report into a marketing strategy

Turn an AI visibility report into a marketing strategy: three plays (defend, attack, avoid) using a real DTC brand's data across ChatGPT, Gemini, and Claude. Read

You rank #1 on Google. AI still skips you. The query fan-out is why.

The query fan-out is fundamental to measuring AI visibility. What it is, how to test it by hand, why manual testing drifts, and how Adacity is built around it. Read

Who is actually asking AI about your brand?

Your AI visibility is decided by the personas who ask about you and the communities they read, not a keyword. See what one brand's real questions revealed. Read

AEO vs SEO: hype, or the shift that's already here?

AEO and GEO are real, but 'does AI replace SEO?' is the wrong question. The one that's measurable: where you stand in unprompted AI answers, by buying stage. Read

AI learns about your brand from other people first

Most of what AI says about your brand comes from third-party editorial, review, and community sites, not yours. See which sites AI reads and why it skips you. Read

What you learn when you audit a competitor's AI visibility

Use an AI visibility report as competitive intelligence: see where a competitor is invisible to AI, the weakness AI repeats, and who teaches AI to pick them. Read

What AI says about Quince, and why ChatGPT, Gemini, and Claude can't agree

What ChatGPT, Gemini, and Claude actually say about Quince: the questions buyers ask, where the models disagree, and the gaps AI hasn't linked to the brand yet. Read

A DTC brand just rewrote its Wikipedia page to win ChatGPT. Should you?

A DTC brand rewrote its Wikipedia page to win ChatGPT recommendations. Why that works, and how to measure where AI drops your brand before you rebuild anything. Read

Comscore measured AI search. Whether AI names your business is a different question.

Comscore's 2026 report shows AI search is mainstream. What its traffic-and-citations lens measures, the question it skips, and how to tell if AI names you. Read

We asked AI to recommend businesses 60 times. The same names kept winning.

We ran 20 buying questions across ChatGPT, Gemini, and Claude. The pattern in what AI recommends, why the same brands keep winning, and what it means for you. Read

Find out if AI assistants recommend your brand to buyers

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